When it comes to running your business, one of the most important decisions you can make is how you will plan and implement your digital marketing campaigns.
However, because there are so many options available to businesses, it can be difficult to determine where to begin.
To help you, we’ve selected the three ideas behind campaigns you can use to build your business:
- Build relationships with social media marketing.
- Engage with the right content.
- Keep branding at the center of your marketing strategy.
To understand a bit more about what each of these entails, keep reading. You owe it to your business and yourself to learn about each of these ideas.
Digital Marketing Campaigns and Social Media
These days, no campaign is complete without social media.
With so many platforms to choose from, such as Facebook, Twitter, and LinkedIn to name a few, you can find the right audience for your industry. Finding the right audience means connecting with the people who are most likely to buy.
Social media is about more than connecting, though. It’s about building relationships — and building trust. Trust can make a huge difference in whether or not someone does business with you.
Imagine you’re looking for a contractor to update your kitchen. Will you go with the first builder you find? Or, will you go with the one you know and trust?
Social media marketing can help you foster those relationships. So, when your potential customers need you, they’ll know who to turn to.
Deliver Engaging Content
In addition to social media marketing, another way to build trust is to prove that you’re an expert in your field.
A tried-and-true way to do so is to deliver content. But it’s not enough to just toss up a blog post every once in a while about any old topic. Your content needs to educate. It needs to entertain. It needs to engage.
Despite our disparaging the occasional random blog post, blogs can be a useful tool in your digital marketing campaigns. Check this out: company websites with blogs generate 67% more leads than websites without blogs.
Content extends beyond blogs, too. You can publish white papers and e-books. You can create videos. Infographics also fall under the content umbrella. And don’t forget your website pages. Remember, engaging content establishes your authority.
Create an Authentic Brand
Both social media marketing and content development have narrowed down to one main purpose–establishing trust.
Building your brand is the pinnacle of this goal. It’s what makes you recognizable. It includes everything from fonts and colors to customer service and your mission.
One way to properly build your brand is to be truthful. Brand authenticity matters; 91% of customers value honest branding. Again, this is because customers want to work with companies they know they can trust.
And when you build your own brand, you can turn customers into brand heroes who will go out into the world and share you with more future customers.
Still have questions about how to build trust and boost business with digital marketing? Don’t hesitate to contact us.