60% of small businesses start with less than $25,000 dollars.
Starting a small business comes with a lot of challenges.
One of those challenges is creating a successful marketing strategy without spending too much money.
While it’s true that you have to spend some money to make money, there are ways to market your small business that won’t cost you a fortune.
As a small business owner, you have many options when it comes to marketing your business.
Keep reading for some marketing tips for small business owners that won’t break the bank.
Offer Rewards for Customer Referrals
One of the best ways to market your small business is to use the many happy customers have already have developed rapport with.
These clients, especially if they are returning, will be happy to spread the word about your business if you offer them a small incentive.
Often the simplest way to do this is to offer a small discount, either a percentage off their bill or a set dollar amount off the bill, to each current client who refers a friend or family member.
You can also offer an incentive to the new customer by giving them a small discount on their first product or service.
Networking works both online and in person and is one of the most tried and true methods of marketing your small business.
Utilize social media to create a page for your business where you can connect with current clients and attract the attention of new ones.
Your clients may do some of the work for you and tag people they know who may benefit from your product or service.
You can also use social media or the internet, in general, to join industry groups to make connections with others in your industry.
You can always use business cards to network when you meet any potential clients or collaborators in person.
Working together with other small businesses in your industry or complimentary industries is a great way to expand your client base with little cost.
This works for businesses with physical locations as well as businesses that are exclusively online.
You can partner with vendors or small businesses establish referral programs, offer package deals, and co-sponsor social media contests.
Your website should have a blog where you post fun and interesting articles that entice your clients to join your email list or contact you directly for more information about your product or service.
Keep your blog updated to remind current clients that your business is still there and attract new clients.
Content marketing is free is you do it yourself, but you can also hire an expert for more help.
Contact Us For More Marketing Tips
This article has provided some basic marketing tips for small business owners but there are many other marketing strategies to learn.
You may consider hiring a professional marketing company to help market your small business.
For more information on hiring a marketing professional for your website, contact us.