Some companies see bidding on their brand name in AdWords as a waste of time. If your business organically comes up on top, why invest in PPC?

Turns out, there are many reasons. Even gigantic brands like Sony, Adidas, Gucci, Facebook, and Porsche leverage this strategy to bring in more traffic, boost conversions, and ultimately close more sales.

Even if you already rank #1 on Google for your brand name (most businesses do), there are many benefits to bidding on your branded terms. Let’s dive in: