Did you know that LinkedIn has over 500 million users?
That’s a serious number of people, but LinkedIn is still often overlooked as a platform for marketing your business.
While marketing on LinkedIn might not be as common as using social networks like Facebook or Twitter, it’s a really valuable tool that can help you to establish yourself as an expert, grow your network, and promote your products and services.
Want to create your first LinkedIn marketing campaign?
Let’s get started.
1. Start with a Clear Goal
Before you develop your LinkedIn marketing campaign, you’ll need a clear goal in mind.
Are you looking to boost brand awareness? Connect with other businesses in your area? Do you want to demonstrate your industry expertise, boost website traffic, or drive leads?
Knowing exactly what you’re aiming for helps you to measure results and makes it easier to focus on the right areas.
You’ll be wasting your time without a goal, so don’t skip this step.
2. Publish Useful Industry-Related Articles
LinkedIn allows its users to publish their own articles which can be shared across the platform.
This is an excellent way to share your knowledge, generate discussion, and show that you know your stuff. Articles you’ve published can be displayed on your profile, which makes you look better when customers view your history.
If your article is shared widely, you’ll notice an increase in profile views, helping raise awareness and boost traffic to your site.
You could even go viral!
3. Engage with Content from Connections
LinkedIn isn’t all about pushing your own content – it’s also important to engage with what other users are saying.
Check out the latest posts from connections in your industry, and make well thought out comments that share your knowledge and experience, or ask thought-provoking questions to start a discussion,
This is an excellent way to get your name out there, build relationships, and show off your skills.
4. Share Interesting Data with Your Network
Seen a really fascinating statistic about the growth of your industry?
LinkedIn is the perfect place to share it!
If you become known for sharing the latest and most important news, more people will want to connect with you. You’ll start to establish yourself as an authority in your niche, and customers will trust you more because of this.
5. Join Relevant Groups
Struggling to find the right people to connect to? Looking for a place to start interesting industry discussions?
Joining a relevant group is a great way to connect with others and share your content with the people who care about it.
Be sure to avoid too much self-promotion in groups, though, as this can result in you being removed.
How to Kickstart Your Linkedin Marketing Campaign
Ready to make the most of LinkedIn marketing?
Start by setting a clear goal, publishing awesome content, connecting with others in your industry, sharing data, and joining groups relevant to your industry.
Before you know it, LinkedIn could be your main source of leads.
Want more expert digital marketing tips? Check out our blog today.