Medical professionals have taken an evolutionary step. We’re not talking about groundbreaking cures. Practitioners who hire online marketing content writers are building very successful medical practices. As a psychiatrist, what is your team doing in the digital space?
Specialization can be your friend or your foe. This is the case in every industry. Let’s look at your practice through the lens of a marketing content writer. We’ll see why marketing content is right for your field.
Hospitals and doctors are competing for patients. But patients struggle to discern the qualifications of one doctor from another.
Patients will look online for services covered by their insurance. They also search online for services close to their homes. These are two of very few content types available to patient resources. What if you could share more?
What is Content Marketing?
Content marketing is sharing content that itself is of value to the viewer. The content also relays the value of your goods or services. Marketing content writers personalize content for viewers who stand to benefit the most. They can employ targeting to ensure the message arrives to them as well.
As a psychiatrist, you see firsthand the value you provide your patients. Neither your credentials nor an insurance company’s profile will capture the value of what you do.
Imagine reaching the mentally ill in a meaningful way before they even step through the door. It’s up to you and a talented marketing content writer to deliver that value to the patients who need your help most.
You know how greatly your patients need that first outreached hand. We’ve highlighted five digital content strategies that will help you connect with those patients. These new interactions will grow into long-term relationships.
Build an Immediate Relationship with Patients
For people with mental illnesses, trust is a bridge to proper treatment. Some patients may be averse to physicians. Other may not be comfortable discussing their conditions in public.
Content marketing is a non-intrusive way of engaging with these patients. Imagine sharing your most treasured healing stories through a digital medium. Even those unwilling to ask might be willing to read about the possibilities of a healthier life.
According to Inc. Magazine, “Great content can increase the loyalty and closeness of your customer relationships. If you use personal brands of individuals to write and share content, your customers could develop a more personal relationship with your company.”
There are patients online, browsing for your services. They don’t know you but they need you. They might not even know what they want themselves.
How will they find you? Think of the answer.
A marketing content writer will know how to deliver the right websites to the people who need them most. You can find the greatest number of patients–those who stand to benefit the most from your care. Consider what that would do for your patients and your business.
Optimize Your Website’s Performance
Do you know why certain websites show up at the top of a Google search? The specialists who design those websites know how Google works. It’s called Search Engine Optimization (SEO), and it’s a tool in your marketing content writer’s toolbelt.
There are thousands of websites competing for your spot in a Google search. Higher visibility in search engines means your potential patients will find exactly what they need, more quickly.
In addition to web design, quality content is important to successful SEO. High-quality content increases perceived expertise and trust. This is true during searches and for your readers.
Optimizing your website is affordable and appropriate for any industry.
Specialize Your Content for the Right Patients
Do you specialize in a particular type of psychiatric medicine? Do you have great success with a certain type of patient? For patients searching among dozens of psychiatrists in the area, those special talents can stand out.
You want to treat patients with whom you can succeed. You may feel they have the best opportunities with you than with other doctors. Specialization can help you reach those patients directly.
For example, you may have a very good success rate with bipolar patients. How did you succeed with them? You may have insights into how the illness can be treated on an intimate level. This type of connection will resonate with potential patients suffering from similar conditions.
Take Advantage of Patient Advocacy
Consider incorporating success stories from existing patients. Have your marketing content writer interview patients with great experiences. He or she can publish their stories or testimonials anonymously on your website.
Imagine a hypothetical patient. He is suffering from Bipolar Disorder I. During his treatment, this patient has captured stunning insights about living with the disease.
You watch him take advantage of what he’s learned. If only other patients could benefit from his insight?
Imagine sharing his story anonymously on your website. With the patient’s permission, your marketing content writer will optimize the text for search engines. Patients searching for specific help will discover his story and your practice.
It’s important that your content be objective. It will indirectly promote your practice. But more importantly, it alone will be of value to your readers.
Consult your marketing content writer to determine the most appropriate stories for your website. Consider any privacy or compliance issues that may apply.
Improve the Patient Experience
You are more to your patients than a weekly visit. Now you don’t need to spend precious time engaging them outside of your office.
A marketing content writer will create a strategy for you to capture your stories, discoveries, and breakthroughs. Then he or she will build compelling content for you that your future patients can find.
Compelling content drives decisions. It could drive the decision to make that first phone call. It could drive the decision to move forward with life.
After that, don’t stop. Continue publishing content that is of value to your patients. Keep your care in the forefront for them. It might just help them move forward to a healthier, happier life.
Patient engagement is within reach. North Lake Digital specializes in content marketing services for psychiatrists, therapists, rehabilitation centers, and counselors. Get started with some pricing basics or contact us directly today.