Are you a business owner trying to figure out how to market on Instagram to drive more traffic to your website?
With over 800 million users, Instagram is a huge platform that can greatly benefit your business.
Using smart Instagram strategies, you can build a loyal fan base, strengthen your brand, and drive huge amounts of traffic to your website. Check out this quick guide to help you get started.
1. Add Your Website Link to Your Bio
First things first. You need to add your website link to your bio. If you don’t, people will have no way of knowing how to get to your website. No brainer, right? You can only use 150 characters in your bio. Your website URL has to be part of this.
In your posts, you should be adding a CTA (call to action). This tells people what you want them to do. “Check out my website.” “Purchase this on my site.” “Link in bio.”
2. Be Consistent with Your Posting
The million dollar question: “How often should I be posting to Instagram?” There isn’t a right or wrong answer. The important thing is that you are being consistent with your posting.
You shouldn’t post five times a day on Monday, zero on Tuesday, and three times on Wednesday. Consistency is key. You don’t want to annoy your followers, but you also don’t want them thinking that you are flakey. Posting a couple great posts per day is probably best for your account.
3. Utilize Hashtags and Location Tags
If you’re wondering how to market on Instagram, you need to know about hashtags and location tags. Adding these to your posts and stories will help people discover you. Posts that contain both hashtags and location tags receive 29% more engagement.
Don’t overuse hashtags so that you can prevent being shadowbanned. Also be sure that you don’t use random ones. Whatever hashtags you decide to use should be relevant to your business and post. Nine hashtags is a good number to use.
4. Use Instagram Stories
If you’re not using Instagram stories, you are missing out. Stories are one of the best Instagram tips right now. Instagram stories allow you to share pictures, videos and even go live. Stories are more entertaining than posts, so you have the opportunity to receive more engagement through this option.
You can’t include links in your posts, but you can put them in your stories. Use the terms “swipe up” or “see more” to send your viewers to your website quickly and easily.
5. Connect with the Right Influencers
Working with influencers could be a great way to increase your visibility. Partnering with the right influencers can help showcase what you offer and gain more traffic to your website.
Look for influencers who have high engagement on their profiles. Just because an influencer has thousands of followers doesn’t mean that they are engaging. It’s easy for people to buy followers, so you need to see how often their posts are getting likes and comments.
You also want to collaborate with people who have built a strong, trusting relationship with their own followers. If they are constantly showing product post after product post, they may just be doing it for free products. This may make it difficult for their followers to trust their opinions.
6. Distribute Useful Content
Yes, Instagram is a place for pretty pictures, but you need to be providing useful content to your audience in order to drive traffic to your website. Showcase products. Show products being used in real life. If you are a chef, show beautiful pictures of your meals and lead people to your website for the recipes. Own a boutique? Give your audience styling tips along with great pictures.
One of the best ways to post on Instagram is by providing a ton of value to your audience so they will want to visit your website. What makes your business special? How can you stand out?
7. Create the Perfect Instagram Bio
One of the most vital Instagram marketing tips is to create the perfect Instagram bio. This tells your audience who you are and what you can do for them. Your bio needs to be strong and effective. It should draw in your audience and let them know right away what your brand is and how you can benefit them.
An example of a poor business bio would be: “30-year-old wife and fur mom. Loves coffee, chocolate, and Amazon Prime.” This doesn’t tell your audience anything about your business. Instead, opt for something like this: “Business Coach for women who want to start their own work at home empire.” This bio tells your audience that you can coach them on their journey to starting their own home business.
Tip: Be sure to include a call to action within your bio. Since you can’t include links in your posts or comments, your bio is the only place to do this.
Using Instagram Strategies to Increase Your Website Traffic
Social media is a powerful tool and if used correctly, it can increase your website traffic It’s important to know what Instagram strategies will work for you so that you can grow your business.
If you are looking for more Instagram marketing tips, you need the help of professionals that can help you strategically grow your account. Social media managers do just that. Contact us today so that we can you produce the results that you need to increase your website traffic.
