Healthcare is an ever-changing industry, and so its marketing efforts must be, too. In today’s world of mass media and targeted ads, you have to work hard to keep up with the trends.
Wondering what healthcare marketing trends to expect in the new year?
Below, we’ve listed out nine trends sure to make their way into the healthcare marketing world this year. Pay attention if you want to beat out the competition and stay on top of your game.
1. Personalized Appeal
Nowadays, people want to feel like you’re talking directly to them.
Being able to segment down your market to people at specific stages in life and facing specific diseases or risks is going to be essential.
If people feel like they are being spoken to directly, they are more likely to listen up and relate to the message being delivered.
The use of influencers is also increasing in popularity over recent years.
Influencers are figureheads whose platform is online or somewhere other than the typical Hollywood scene. People relate to them more and trust their opinion because they seem more down to earth.
Working with influencers to promote in the healthcare space is sure to be a big trend in the new year.
3. Responsive Website
Of course, your website also needs to be top notch.
Having an interactive and appealing website is key for appealing to today’s consumers.
Incorporate responsive, movable elements into your site will help keep your viewers’ attention and draw them in.
4. Social Media Marketing
Social media will continue to play a huge role in the online marketing world of today.
The use of Facebook, Instagram, and Twitter is on the rise year after year, and businesses of all kinds are capitalizing on these more informal platforms to get their message across to potential customers, clients, and patients.
Engaging with an audience through real-time images and messages ensures that they stay up to date with your current happenings.
5. Health Apps
More people than ever take advantage of app technology to bolster their health.
Fitness trackers, mobile health apps, and more will begin to figure into healthcare marketing plans this year.
In-app purchases and targeted ads based on logged health data are going to be majorly profitable.
It’s no secret that sites with a blog draw in quite a bit more traffic than sites without a blog. Even the healthcare industry is incorporating blogging into their marketing plans now.
Using a blog to share informative, engaging content with your audience will not only increase your authority, it will greatly improve how you are perceived in the healthcare industry.
Keeping a solid, relatable blog is one of the top healthcare marketing trends coming up.
7. Quality Content
People are growing tired of being bombarded with annoying ads and fake news.
The trend that will arise this year is the importance of quality, rather than just quantity.
People want to see, read, and interact with content that has some thought behind it.
8. Live Video
Going live is more popular than ever, with social media platforms like Facebook and Instagram adding and improving these features over the past year.
Including a live video element into your healthcare marketing efforts will enable people to better connect with you.
Plus, you can recycle this content for years to come.
9. Online Chats
People now want their doctor or pharmacist just a moment’s notice away.
Being able to message or chat with a qualified healthcare professional not only wins trust but is convenient and helpful for the consumer.
Use live chats to help inform people and inspire purchases.
Want to Learn More About Healthcare Marketing Trends?
If you’re studying up on healthcare marketing trends, chances are you are in the healthcare industry and want to lead the way for successful marketing.
We are here to assist with social media management, search engine optimization, and web design.
If you have any questions, don’t hesitate to contact us today. We are happy to assist you and your healthcare marketing needs.