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MOST RECENT BLOG POSTS

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Your Guide to Profitable Pinterest Marketing, Part I:

Using Rich Pins to Improve Social Media Conversions and Generate more Sales Note: This is Part 1 of my two-part guide to content-rich Pinterest marketing. For the second post, containing more actionable strategies and best practices, click here . Clients often ask me about using Pinterest for ecommerce. Namely, they want to know if it’s … Your Guide to Profitable Pinterest Marketing, Part I: Read More »
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Your Complete Guide to Facebook Canvas Ads

In 2018, Facebook reached 2.23 billion monthly active users. So no matter what industry you’re in, it’s a great idea to advertise on Facebook. One newer feature you should consider trying are Facebook canvas ads. Whether you’ve used Facebook to advertise before or not, these are definitely worth considering for your business. But it can … Your Complete Guide to Facebook Canvas Ads Read More »
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Winning Strategy for Social Media Marketing Plan

As planning is a must for success in any business plan, so is true for social media marketing also. Only when you have a well thought out plan in place, you can use social media as a viable marketing strategy for your business. It is not an exaggeration when Benjamin Franklin said failing to plan … Winning Strategy for Social Media Marketing Plan Read More »
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EDITOR’S CHOICE BLOG POSTS

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10 Easy Steps to SEO Nirvana

Today we’re talking search engine optimization . But not just old school “let’s optimize our website for keywords” SEO (the days of keyword stuffing are o-v-e-r). Meta keywords used to be what all the cool kids relied on for greater search engine rankings. Not anymore. Not in the NEW online economy. Visuals, social-sharing buttons, quality … 10 Easy Steps to SEO Nirvana Read More »
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10 Easy Ways You Can Turn Your Rehab Marketing Ideas Into Success

Since Google cracked down on search ads for rehab, it can be hard to figure out how to get started with rehab marketing. The nature of the business makes thoughtful marketing more important than in other industries. Addiction treatment is challenging to market ethically, but it’s not impossible. You can still use digital marketing to … 10 Easy Ways You Can Turn Your Rehab Marketing Ideas Into Success Read More »
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11 Sizzling Marketing Ideas for Summer

The warm weather is here and that means barbeques, beaches, and bathing suits! In fact, AAA states, “100 million American’s or 4 in 10 U.S. adults” intend to travel with family this year and road trips are a top choice. What better time to ignite your company’s marketing strategy and explore ideas for sales? Summer … 11 Sizzling Marketing Ideas for Summer Read More »
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MARKETING BLOG POSTS

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Forge a Strong Machine Shop Brand by Managing Google Business Reviews

Ever wonder how your competitors keep bringing in such amazing reviews? Machine shops aren’t exactly synonymous with digital marketing. And that’s exactly why it works so well. Blending untapped markets with local search engine optimization is a recipe for success. People live on the internet, and trust what it tells them. In fact, 88% of … Forge a Strong Machine Shop Brand by Managing Google Business Reviews Read More »
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How to Maintain Integrity and Ethics in Marketing

Every business has a certain standard of ethics to uphold. This includes the basics, like respect and customer service. These create the foundation for how you approach everything you do. But, too many companies think of what they do as the product or service they offer. They fail to see how their marketing has to … How to Maintain Integrity and Ethics in Marketing Read More »
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7 Industrial Marketing Trends to Watch in 2018

It seems as though we are all living in what we thought was a distant future. The Internet has made connectivity and information processing available for the common user. This is great news for your business’s marketing strategy. Never before has it been so easy (and so necessary) to build up a loyal following of … 7 Industrial Marketing Trends to Watch in 2018 Read More »
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SOCIAL MEDIA BLOG POSTS

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Social Media – The Greatest Benefits to Your Business

Posting relevant content and sharing it across all your social media channels at once isn’t the only cutting-edge advantage of social networking platforms for small businesses. Small businesses around the world are continually realizing and discovering significantly more advantageous benefits of social media platforms. Moreover, social media has evolved into providing cutting-edge features to enhance … Social Media – The Greatest Benefits to Your Business Read More »
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5 Ways to Use Social Media to Grow Your HVAC Business

Every home needs HVAC (heat, ventilation, air conditioning) services. The question is: how can you ensure that the customers in your area use your HVAC service instead of hiring the competition? Traditional advertising in print and broadcasting is still an important part of reaching a local audience, but these days you can also have a … 5 Ways to Use Social Media to Grow Your HVAC Business Read More »
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How to Generate More Plumbing Business Through Social Media

As a plumber, you cater to a local community, or if your business has expanded over time, perhaps to several surrounding areas. Unfortunately, even in small communities, plumbers likely still have plenty of competition to contend with. This means you have to find ways to make potential customers aware of your business and market yourself … How to Generate More Plumbing Business Through Social Media Read More »
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