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Digital Dispatch Tips, tools, tricks and information on the ever-evolving world of digital marketing.
3 Ways to Use Advantages of Social Media in Healthcare advantages of social media
by Will Peters June 15, 2017 Uncategorized

There is no question that social media is a major component of any digital marketing strategy.  The strength of Facebook, Instagram, LinkedIn, and a variety of other social networking apps gives a great opportunity to healthcare professionals.  You can target current and potential patients with great precision. And the advantages of social media include trackable … Continue reading 3 Ways to Use Advantages of Social Media in Healthcare

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How Used Car Dealers Are Spending Marketing Dollars car dealer marketing
by Will Peters June 8, 2017 Uncategorized

Most people familiar with car dealer marketing are well aware of the commercials and the radio jingles that previously dominated the landscape. While these may be fine for dealers with an unlimited budget, they’re expensive. Plus, it’s hard to measure their effectiveness. Also, 83% of buyers say they don’t trust traditional advertising anymore. They’re more likely … Continue reading How Used Car Dealers Are Spending Marketing Dollars

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What Is Industrial Marketing? (And How It Works) what is industrial marketing
by Will Peters May 29, 2017 Email Marketing

Are you looking to drive more sales? Whether you’re in the healthcare industry or manufacturing industry, your company can benefit from strategic industrial marketing strategies. But what is industrial marketing? What do you really need to know about it? Where should you put your efforts? Keep reading to learn what industrial marketing is and how it … Continue reading What Is Industrial Marketing? (And How It Works)

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Future of Healthcare Marketing: 5 Trends to Watch healthcare marketing
by Will Peters May 22, 2017 Social Media Management

With the rising use of mobile devices and social media, healthcare marketing is transforming. Healthcare marketing is becoming more patient-centric. And that’s because patients are gaining the power to put their healthcare choices in their own hands. Is your healthcare marketing plan on track with the trends for 2017? Here are five trends every healthcare marketer … Continue reading Future of Healthcare Marketing: 5 Trends to Watch

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Why Is Healthcare Digital Marketing Important? healthcare digital marketing
by Will Peters May 18, 2017 Search Engine Marketing / SEO

Today’s climate and communications are becoming increasingly digital. If you’re not already considering healthcare digital marketing, you should be. Digital marketing helps to boost your business by helping to put it in front of more eyes. You can’t rely on in-person visits and referrals anymore. Almost everyone is getting their information from the Internet, and … Continue reading Why Is Healthcare Digital Marketing Important?

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How Used Car Dealer Reviews Can Affect Your SEO
by Will Peters May 11, 2017 Search Engine Marketing / SEO

As a used car dealership owner, you may be venturing into the wild frontier of digital marketing. As such, you’ve probably come across a few used car dealer reviews in your travels. While these offer customers a chance to share their opinions on local businesses, they also affect your SEO and search engine rankings more than … Continue reading How Used Car Dealer Reviews Can Affect Your SEO

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SEO Marketing Guidelines For Physicians Medical Office Marketing Image
by Will Peters March 5, 2017 Search Engine Marketing / SEO

12 Things Local Medical Practice Websites Need to Do Right Now Incorporating search engine optimization or SEO guidelines into your medical practice will increase your visibility for new patients. However, implementing medical marketing seo ideas can seem overwhelming if you are not familiar with the concept. When it comes to marketing your medical clinic location … Continue reading SEO Marketing Guidelines For Physicians

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How Is That Email Campaign Working Out for You? Ten Steps to Measure Your Success.
by Will Peters January 25, 2017 Email Marketing

There’s a treasure trove of data at your fingertips when you launch an email campaign. Much of it can be extremely useful. You can track how many people clicked on your links, where in the email they clicked a link, what they did once they got to your website, and how much revenue each campaign … Continue reading How Is That Email Campaign Working Out for You? Ten Steps to Measure Your Success.

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Online Review Sites – Think No News is Good News? Think Again.
by Will Peters January 5, 2017 Internet Advertising Management

Have you brushed off online reviews, placing more importance on word of mouth, soliciting prospects and trying to engage with customers? Maybe you think absence of online reviews is even a good thing – after all there are no bad reviews, right? You may be making a tremendous mistake that could be hurting your bottom … Continue reading Online Review Sites – Think No News is Good News? Think Again.

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Online Marketing Methods that Close the Deal Online Marketing Methods Image

Are direct sales marketing becoming a remnant of the past? New online marketing techniques are becoming the primary marketing method for closing sales. Online marketing may appear daunting at first.  Since it’s evolving so rapidly, it’s becoming easier to set up a great online marketing sales strategy.  Today we are going to discuss how to … Continue reading Online Marketing Methods that Close the Deal

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How to Set Goals for A Killer B2B Social Media Campaign social media
by Will Peters October 30, 2016 Social Media Management

Good marketing is a result of diligent planning and goal setting. B2B marketers, in particular, who have to work towards bringing prospects into the sales funnel for intricate products and services, need to know how to set goals for every aspect of their campaigns, including social media initiatives. To pave the golden brick road for … Continue reading How to Set Goals for A Killer B2B Social Media Campaign

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Instigate an email subscriber riot with these 10 opt-in ideas email-marketing-blog
by Will Peters September 7, 2016 Email Marketing

Opt in offer ideas Are you struggling to build your client list? By thinking outside the “opt-in box,” you can create a free offer that your audience won’t be able to resist. It goes without saying that, if you’re in business, the goal of your website is to get your audience to buy your products … Continue reading Instigate an email subscriber riot with these 10 opt-in ideas

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5 Quick-Start Tips to Rock Your Next Facebook Ad Campaign internet advertising

Why Facebook is a Small Business Owner’s Dream Writing ads for magazines, radio, TV and direct mail campaigns can be painful, not to mention extremely risky. The process is basically a one-shot deal, involving no rewrites or second chances. You write and design what you hope is a riveting, irresistible ad. Then, you send it … Continue reading 5 Quick-Start Tips to Rock Your Next Facebook Ad Campaign

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5 Reasons Bidding on Your Brand Name in AdWords Will Increase Your Bottom Line 2

Some companies see bidding on their brand name in AdWords as a waste of time. If your business organically comes up on top, why invest in PPC? Turns out, there are many reasons. Even gigantic brands like Sony, Adidas, Gucci, Facebook, and Porsche leverage this strategy to bring in more traffic, boost conversions, and ultimately … Continue reading 5 Reasons Bidding on Your Brand Name in AdWords Will Increase Your Bottom Line

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