So, what is SEO really? SEO stands for Search Engine Optimization, which is an increasingly effective and efficient way of ensuring that your website ends up coming at the top of Google’s search engine ranking. As a startup or a small business, if you have a website and you want to expand your business using that website, then you have to ensure that people actually see your website on the list of search results and access it conveniently. Without knowing what is SEO, you will never be able to compete with your marketing rivals no matter how unique and beneficial your products really are.

Did you know people make a total of 1 billion Google searches per annum? If you break it down to how many people use Google to search for information or to simple shop online, then on an average over 3.3 billion people make a plethora of searches every given day. So, your brain is already aching with how many search queries that sums up to be, mine certainly is!

That is A LOT of web traffic! And what this really means is that even if you manage to attract a single percentage to your website that would amount to thousands of visitors. And with billions of people using Google to search for a plethora of services and luxuries, for example, a nice hotel to stay in or a good plumber, it would crazy to sit at the sidelines, watching your competitors taking your clients away!

SEO Signs ups are Free!

Sure, when you talk about sponsored SEO campaigns, for example, when you talk about paying for advertisements regarding your products and services on Facebook or Twitter, you will need to have a budget. However, attracting organic traffic to your website is absolutely free. Sure, you need to hire a professional agency that knows what SEO is, and pay for their services, but it is necessary to understand that those are up-front payments you will need to make.

Content

Knowing what is SEO, is understanding that content and SEO go hand in hand. And one of the best ways of best way of selling your products and services is to come out as an authority. What this simply means is the fact that you will have to come across as an expert at what you do, in your content that is. If your potential target audience understands your content is indeed genuine and relevant, they will begin to trust your business will never hesitate to buy from you.

Your content must touch the hearts and minds of your potential targeted audience. And good content will always help boost your organic SEO campaign.

The Bottom Line

All in all, Search Engine Optimization can really help you grow your business on a phenomenal rate that is if you choose the best SEO agencies you can find. Don’t make the mistake of neglecting the advantages of technology and how it can help make you money, enhance your brand image and expand your online business.