As you may know, data infographics are all the rage these days.
A lot of that has to do with infographic-related stats floating around. One states that we are 30 times more likely to read an infographic than a text article. Another claims that using infographics improves web traffic by 12 percent.
Though these statistics make for compelling reading, they date back to a few years ago. Despite their recent surge in popularity, many business owners aren’t sure whether infographics are worth it in 2018.
The short answer is: yes, infographics are still quite effective. Here are 5 reasons why you should integrate them in your marketing strategy.
1. Digestible Content
These days, you only have 7 seconds to grab your visitors’ attention. This is often not enough time, especially if you have some complex information to convey. Bullet points and headings help make this info digestible, but only to a point.
Want to make sure your long-form content is readable? Supplement it with an infographic or two. That will ensure all your visitors are happy.
2. SEO Optimization
Infographics are also great for organic link building. If you get around to making one, make sure it includes an embed code. That way, you’ll get a natural link to your site anytime someone else uses your infographic.
How does this improve your SEO? Well, most marketing infographics get shared on social media. As you may know, social still matters for SEO — top-ranked Google pages are flush with social signals.
Creating content eats up resources, so you’ll want to get the most use out of it. Infographics can help you out here as they work across many different platforms.
Other than social media, you can use infographic images in blogs, business reports, and sales letters. You can also go one step further and print them on your flyers and posters. Offline marketing remains a valid business tactic!
4. Increased Client Retention
In this digital era, consumers are always exposed to several different brands at once. If you can’t keep them focused on your own message, you’re likely to lose them. As a strong visual tool, an infographic helps you do that.
Take a look at your website right now. Is its visual content memorable enough to provide a positive first impression? If not, adding a couple of design infographics will encourage your customers to keep experiencing the content.
The best thing about infographics is that they’re available to any small business. If you can’t afford a design team, you can share infographics from other sites. This is not an ideal solution, but it’s better than not using infographics at all.
It’s all about positioning yourself as an expert in your field. By sharing infographics that cater to your audience, you gain their trust. As long as you can do that, it won’t matter that you didn’t create the infographic yourself.
More on Data Infographics
As you can see, infographics won’t be going out of style anytime soon. Quite the contrary, in fact. Visual storytelling is only going to keep growing in importance, and infographics are a perfect medium for it.
Want to know more about the importance of data infographics? Need some help in designing your business website? Contact us right here, and we’ll get back to you soon.