KEYWORD RESEARCH

SEO success is built on the right keywords.
Can’t find the right words? We can.

Keyword Research

Find out what people are searching for so you can optimize
your website and get more traffic

Does your website give people what they’re looking for?

What Is Keyword Research?

  • It’s the shortest way to get you to win the SEO game. Not understanding how keywords work is hurting your business in more ways than one. Keyword research shows how to use keywords to generate more organic traffic, to better target your content and to get more sales.
  • Keyword research digs into what people are looking for on search engines and how. It shows you what keywords to use and how to prioritize them to steal the spotlight.
  • You see which pages are search engine favorites and learn how they get the job done. Then, it generates ideas to improve your ranking and to drive more traffic to your website.

Is your content delivering results?

What Does Keyword Research Look Into?

  • It identifies what keywords searchers use when they’re looking for businesses or products in your industry.
  • It identifies if you’re using the right keywords for your content.It identifies if you’re using the right keywords for your content.
  • It closes the gap between the keywords searchers use and the ones you use, to make your content reach its intended target. It also shows new ways to optimize your content and get better results.
  • It sees what your competition’s targeted keywords are and comes up with ideas to tip things in your favor.
  • It gives you valuable insight to use in all your content strategies, showing what works and what your target market expects from you.

Why Is Keyword Research So Important?

Basically, because 95% of web traffic goes to sites on page 1 of Google’s results. And the right SEO keywords get your website to page 1. They are the words and phrases that help people find your website on search engines instead of your competition’s.

Although keywords aren’t the main element search engines consider in their rankings, content, and links are. You want your content to help Google make your website queen of the ball. And content is based on keywords.

When Google’s spiders crawl a website’s pages, they index and catalog optimized pages. Then, they provide searchers with the best results for the search terms they use.

Any good SEO strategy starts with keyword research because that’s how you understand where and how to target content and campaigns to get the conversion rates you expect from your marketing efforts.

You need top-notch Keyword Research services to get you from zero to hero in the search engine ranking saga of the 21st century. Because anyone can find words, but it takes exceptional skills to find the right words.

And Why Is Keyword Research
Important to You?

You know what they say that ‘The best place to hide a body is page 2 of Google?’ Yeah, you don’t wanna be there. It can get creepy.

You want to rank high in search engine results and win more business. Or else you wouldn’t be in business.

Keyword research is the main pillar holding up all your SEO efforts.

You could try guessing what people want and hoping that your website has the right content, or you could get real answers. Because that’s exactly why keyword research is so important to businesses. It stops the guessing game and takes your marketing strategies out of little league.

Ever wanted to know what your buyers expect, what they feel, and what they fear? Keywords do that for you.

To generate revenue, you need leads. To get leads, you need traffic. To get traffic, you need to give searchers what they want and how they want it. Our Keyword Research services deliver only the right answers, not generic mumbo jumbo. It’s time to take charge, optimize, and make your content work for you.

How Keyword Research Works and How
We Can Increase Your Website’s Traffic

There was a time when stuffing some keywords into your content did the trick. The Google Panda update made that ship sail. If you want to be found, you need the right keywords for your business. It can be a phrase, it can be a keyword or several. And your SEO efforts must include these keywords or phrases on and off your page. Here’s where keywords are used in SEO:

1. The Page Title.

It’s one of the most important places to put your keywords because Google pays a lot of attention to title tags.

2. The Meta Description.

This description appears as two black lines under the search result on Google. It’s a good chance to convince searchers to click on your page if keywords are used right.

3. The H1 Header and Content.

This is how you let search engines know what information is found on your page.

4. The URL.

This includes your domain name, your subdomain, folder, and page names. Ideally, your keyword is included in all of them.

5. Links.

When you link your content to other pages, its best practice to link it to pages containing your keyword.

SO, HERE’S HOW WE CAN POWER UP YOUR WEBSITE
WITH KEYWORD RESEARCH

It all starts with some major brainstorming, like any good idea.

We come up with topics relating to your business that people may be searching for online. We analyze those topics to see what keywords they could include and how well those keywords would perform.

This is where things get tricky. Popular keywords are very competitive, so using them will not get you very far as many other websites will be fighting yours for the same bone.

We find the right keywords for your business. Using well-targeted long-tail keywords you’ll end up not just with more traffic, but more of the right, paying kind of traffic. Because, let’s face it, having many visitors to your website is even better when you also start seeing money in the bank.

Many marketers (that are not us) make the mistake of failing to do keyword research periodically. Just like a living organism, the list of keywords a website uses needs to be regularly updated and expanded. And also properly implemented.

You won’t be able to stand out if you are using the same keywords as your competition. You’ll be stuck on page 2 of the search engine results with the dead bodies.

To learn more about what we can do for your keyword shortages,

WHY WE’RE THE RIGHT COMPANY FOR
YOUR KEYWORD RESEARCH:

WE’RE ALWAYS AVAILABLE, RELIABLE, AND HONEST

It’s not that we like to brag, but we are leaders in the field of keyword research. And we work around the clock. Just imagine us in our research lab with white coats and thick glasses on. That’s kinda what we look like trying to figure out the best possible solutions for our clients.

What sets us apart is our honesty. That’s one quality you really want your marketers to have. Because they’re the ones generating you more business. If they succeed, you see results. They don’t, you don’t.

Anyone can take your money and throw it around hoping something will stick. We, on the other hand, put your money where it will make you more money.

If you’re looking to become a leader of your industry, look no further. We’ve got what it takes to do that for you!

Why You Can’t Afford a Rookie
Keyword Researcher

Let’s say you sell cat food. There are tons of cat-food-making businesses out there. So using ‘cat food’ as your keyword will have the same effect on getting you online customers as will calling your cat’s name and expecting it to come. We all know cats don’t come when you call them.

So, how can you rank high in search engine results for cat food with all that competition? You get our team to analyze your target audience, your product’s features, your competition, and potential keywords.

Our keyword specialists consider all the potential long-tail and short-tail keywords that your business can use and their popularity to narrow down which words or phrases will get you ranking highest and target paying customers best. Like ‘organic cat food for orange cats with blue eyes’.

Now, all the orange cat owners looking for organic cat food for their blue-eyed baby are your new clients.

If you want to succeed in the SEO keyword world you need an edge. There’s a lot of work keeping up with search engine updates, customer preferences, market shifts. It’s basically a full-time job to find the right keywords to generate traffic and sales. It’s our full-time job.

Main Takeaways on Keyword Research

  • IT’S THE FOUNDATION OF YOUR SEO EFFORTS AND CAMPAIGNS – Don’t take a shot in the dark with your online marketing strategies. Get clear answers on what customers want and think.
  • YOU GET CLEAR METRICS – Choose from millions of ideas depending on how competitive they are, what their search engine features are, and how well they target your audience.

  • YOU GET THE RIGHT VISITORS – Targeting your content right means that you won’t just get more traffic, but the right kind of traffic for your business.
  • YOU BOOST YOUR SEARCH ENGINE RANKINGS – Rank higher where it matters most: in search results that are relevant to your industry or niche.
  • YOU OUTRANK YOUR COMPETITION – That’s self-explanatory.

DO YOU WANT THE RIGHT KEYWORDS TO DRIVE YOUR WEBSITE INTO THE 21st CENTURY?

FREQUENTLY ASKED QUESTIONS ABOUT
KEYWORD RESEARCH

Keyword research helps you learn how people are searching for ideas or products. Knowing that gives you the competitive edge you need to drive the right audience to your page, but also adapt your product, and get ideas for the next marketing campaign, support service, content or blog post.

Maybe you’ve seen promises of keyword research done in minutes. But, what sounds too good to be true usually is. Serious keyword research typically takes an average of 10 days to perform. After that, it’s on to the development of your personalized keyword strategy.

Unlike the best things in life, the best SEO-related things are not free. What’s important is that they pay off. Several factors play a key role in determining the cost of your keyword research. To get a clear idea of how much it would cost you to get your website keyword-ready, request a custom quote or get in touch with our specialists now.

There is no universal truth about this. Many make the mistake of thinking that it’s a one-time thing. A general answer could be that keyword research performed periodically will help you stay on top of your game. Trends should also be kept in check about once a month to keep you riding the wave. An important aspect to determine how often you should perform keyword research is the business you are in. Online activity in certain industries is more dynamic than others, like hotels & restaurants. Other domains like construction, healthcare, or lawyers may be more static.

Well, we’re not leaders in this business for nothing. Actually, what makes us different is our hands-on-no-hiding-behind-the-bush approach. Plus, you can’t beat the hours we put in to make sure we serve our clients when and how they need to be served. Our client value is based on reliability and consistency, but most of all honesty. The only way we tell it is like it is.
To find out more about what we can do for you schedule a consultation with our Keyword Research specialists and we’ll figure out how your digital marketing efforts can be taken to the next level.

SEO STRATEGIES AND INSIGHTS

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