Local SEO Marketing

Optimize by location, generate results.

Hit home no matter where ‘home’ is.

Local Business SEO Marketing

You don’t need to compete with the entire Internet. Focus your
strategy locally to increase customers.

The questions are simple:

  • Do you have a local business?
  • Do you want your website to look and to perform at its best?
  • Do you want your website to save your marketing budget?
  • Do you want to attract local traffic?
  • Do you want to outrank your competition?

Those were all redundant questions. The answer is obviously yes. And the solution to all those problems is SEO for Local Businesses.

Do you want to save your marketing budget and get more customers?

What Is Local Business SEO?

  • It’s an SEO strategy that focuses on optimizing your website for local searchers to attract people in your area to buy your products or services.
  • It’s how you attract zip code or city based traffic and increase your chances of getting more revenue from sales, by targeting local residents.
  • Your business ranks higher in search engine results with the help of optimization strategies focused on local searches.
  • Your business earns more exposure and you reach more potential customers when you target the local market and relevant internet users.
  • It makes your business one of the first solutions to a local searcher’s problem.

Audiences want to relate to brands. Localize your marketing strategies so you can be their first choice.

What Does Local Business
SEO Do?

  • Your website is optimized to perform well and rank high for local searches by using the location based keywords, meta-descriptions, and key locally-optimized elements.
  • It makes your brand more relatable by localizing your marketing efforts and focusing more on neighborhood customers and their needs.
  • It optimizes your search engine listing to complement your marketing strategies by providing all the required details that help your website rank higher in local searches.
  • Local customers will find your business first if local map  listings and locally optimized keywords used in your website’s content are managed well.
  • It drives more local traffic and increases your chances of getting more customer visits, generating leads, to improve sales and revenue.

Why Is Local SEO
Important?

Why try to compete with every other website on the Internet offering products or services similar to yours? Local SEO helps focus those efforts on attracting more traffic from locals. It’s a good way to save money on your marketing strategies and get smarter results.

Small to medium-sized businesses can benefit from Local SEO especially. They need to be relatable and accessible to neighborhood or regional  customers. It should be the goal of any business to rank highest in a search when the user adds the phrase “near me” or “around me”, right? That’s how you improve visibility in your local market.

Need stats to back that statement up? There are plenty here. We’ll just pick one for you: 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours (Nectafy). You definitely want a piece of that pie!

All types of businesses can benefit from attracting local audience. People search for local products and services in any industry. Why would you look for a healthcare business, or a construction company, or a restaurant in another city?

Chances are you need a medical appointment in your area, a local construction company that knows all the ropes or a restaurant near you. Not to mention a [lawyer]. You most likely want one you can reach fast when you need them.

If your goal is to reach as many people as possible, why not start with the ones closest to you? You can always expand from there.

How Your Business and Sales Can Grow with Local SEO

If your business’ website is not optimized with Local SEO, you are missing out on a lot of action. 46% of all Google searchers are looking for local information GoGulf. Basically, you may be missing out on half of the action. You don’t want that, it’s bad for business.

Local SEO focuses on the geographical component of SEO to get your website to rank high in local search results. This increases relevant organic traffic. Google, for example, uses what’s called a 3-pack to display top local search results. That means that you can make it to the top three results just by optimizing your website with Local SEO.

If you are a divorce lawyer In Charlotte, NC chances are you are not looking for future divorcees in San Francisco, CA. And they are probably not looking for you either.

The point is that when you implement Local SEO for your website, you attract more relevant traffic. People will be more likely to find your business in their search results, more likely to visit your locations, more likely to buy a product or service. It sounds like a recipe for success because it is.

Don’t waste your money and your marketing efforts on attracting the wrong crowd. Instead, focus them on what will generate more business and more revenue.

If you are a [restaurant] in Atlanta, GA you want to attract customers from your area, not from a different time-zone. The food will get cold until they manage to reach your location.

WHY WE’RE THE RIGHT COMPANY FOR YOUR
LOCAL BUSINESS’ SEO NEEDS:

WE DELIVER
CLEAR DATA, CLEAR STRATEGIES, AND CLEAR RESULTS

Would you hire a jack-of-all-trades to work on your car? Of course you wouldn’t. Your car would stop working right and it also sounds like something from the Middle Ages.

Well, SEO is a complex system just like your car. Imagine it like a machine with lots of buttons and switches that you need to operate just right. Local SEO only works to deliver results like improved ranking, increased traffic, and more leads when it’s fine-tuned. Otherwise, it’s just spare parts.

That’s our cue. In comes NorthLake Digital, your Local SEO specialist in Charlotte, NC and Atlanta, GA. That’s us! And we’re different because SEO is all we do. We love to stay on top of every SEO movement and update and we never get tired of it. We’ll go on and on and on. Just for your local business’ success (a little tongue twister there).

Apart from our humor, we pride ourselves on being the best at what we do. That’s the main reason SEO is all we do. You know the saying “Jack of all trades, master of none”. Well, we’ve put it in our minds to become masters at SEO and we did. Just give us a call and we’ll be glad to put our case studies and portfolio where our mouth is.

Exact metrics are at the center of what we do. And, they never lie. So, neither do we. We take pride in how transparent our approach to local SEO is and how close we work with our clients to get them exactly what they want. The words we say are always true and we’re always true to our word.

Here’s What Local SEO Improves and How We Can
Grow Your Business

More of everything, please! Here are some of the Local Business SEO strategies we have up our sleeve to bring your more traffic, more conversions and more revenue:

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Contact page optimization.

We make sure your contact page not only has all the right and complete information.
We also make sure everything is “clickable” and mobile-friendly.
People are always looking for easy access to everything.

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Review platform profiles.

Your local business will benefit from having a presence on every major review platform.
Yelp, Facebook, Google My Business, Tripadvisor are just a few examples.
We’ll put your business on every relevant local review site, too.
All these profiles need to be consistent and up-to-date at all times.

On-page and off-page optimization.

We add locally-optimized keywords to your content to improve your ranking and get you more local traffic.
We also build relevant backlinks that help your overall SEO efforts.

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Citation building.

We find the right places to add mentions of your local business and website, together with every other relevant contact detail to increase your online presence.
Consistent citations are a major factor that contributes to being included in Google’s 3-pack, the best place you can be

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Testimonials and reviews.

People will judge your local business by the reviews it has.
Testimonials are also very important for your local brand’s image and a major part of potential customers deciding to convert.
We manage the review platforms and we optimize the way users can leave a review or a testimonial.
Because the more reviews, the better.

HOW WE DRIVE TRAFFIC TO YOUR LOCAL BUSINESS WEBSITE WITH LOCAL SEO

Local SEO drives online and actual foot-traffic to your local business. Most importantly, the return on investment you’ll be seeing from it will be amazing. Focusing your marketing expenses on local results will save your marketing budget and increase your revenue from sales.

It doesn’t get any better than that in digital marketing.

It’s not the best idea to have your efforts become lost in a sea of vendors and businesses. You want your business to focus on the most relevant audience with the best conversion rates. That’s why local businesses need local SEO and local marketing strategies. It saves time and money and delivers the best results.

Once you decide what your expectations and your budget are, we can map out the best strategy for promoting your local business. Using clear goals and getting clear metrics is very important. You don’t want to be wondering what your expectations are or if your strategies are matching them.

If that’s a question you need a professional answer for, we are just a call away.

By targeting the right audience for your business, your product, or your service, we can make sure the attention you get is not just substantial, but it’s the one that will get you the most results.

Main Takeaways on Local SEO

  • YOUR LOCAL BUSINESS GETS MORE VISIBILITY
  • YOU SPEND LESS OUT OF YOUR MARKETING BUDGET BUT GET MORE

  • LOCAL SEO DRIVES ORGANIC TRAFFIC AND FOOT TRAFFIC
  • LOCAL SEO INCREASES CHANCES OF ATTRACTING LEADS AND CUSTOMERS
  • YOU GET MORE OF THE RIGHT AUDIENCE FOR YOUR BUSINESS

DO YOU WANT TO CRUSH THE
LOCAL BUSINESS GAME?

FREQUENTLY ASKED QUESTIONS ABOUT
LOCAL BUSINESS SEO

Most searchers on the Internet are looking for a local solution to their problem. What Local SEO does is it makes you the solution. Local Business SEO pushes your website to the top results and optimizes all your company’s listings to keep them updated and consistent.

Being the local solution to searchers’ problems means your business will get more traffic both online, and in your physical locations.

Less than [national] and [international] SEO would be the short answer. For the more specific answer [talk to one of our Local SEO experts] to find out how long it would take to get your local business’ website SEO-ready.

Check out the specialized services we offer to healthcare, hotel & restaurant, legal, construction or industrial businesses, too.

Request a custom quote for your business, see the specialized services we offer to healthcare, hotel & restaurant, legal, construction or industrial businesses, or get in touch with our Local SEO specialists now.

It’s best practice to keep your website and listings updated and consistent. If you ever relocate or open a new location, you want your Local SEO to implement those updates too.

It’s all we do and we do it right. We get you clear data and results and we do it 24/7. Our business is built on: reliability, trust, and honesty.

Schedule a consultation with our Local SEO specialists to find out what the best options are for your local business.

SEO STRATEGIES AND INSIGHTS

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