Local SEO Marketing
Optimize by location, generate results.
Hit home no matter where ‘home’ is.
Local Business SEO Marketing
You don’t need to compete with the entire Internet. Focus your
strategy locally to increase customers.
The questions are simple:
- Do you have a local business?
- Do you want your website to look and to perform at its best?
- Do you want your website to save your marketing budget?
- Do you want to attract local traffic?
- Do you want to outrank your competition?
Do you want to save your marketing budget and get more customers?
What Is Local Business SEO?
- It’s an SEO strategy that focuses on optimizing your website for local searchers to attract people in your area to buy your products or services.
- It’s how you attract zip code or city based traffic and increase your chances of getting more revenue from sales, by targeting local residents.
- Your business ranks higher in search engine results with the help of optimization strategies focused on local searches.
- Your business earns more exposure and you reach more potential customers when you target the local market and relevant internet users.
- It makes your business one of the first solutions to a local searcher’s problem.
Audiences want to relate to brands. Localize your marketing strategies so you can be their first choice.
What Does Local Business
- Your website is optimized to perform well and rank high for local searches by using the location based keywords, meta-descriptions, and key locally-optimized elements.
- It makes your brand more relatable by localizing your marketing efforts and focusing more on neighborhood customers and their needs.
- It optimizes your search engine listing to complement your marketing strategies by providing all the required details that help your website rank higher in local searches.
- Local customers will find your business first if local map listings and locally optimized keywords used in your website’s content are managed well.
- It drives more local traffic and increases your chances of getting more customer visits, generating leads, to improve sales and revenue.
Why Is Local SEO
How Your Business and Sales Can Grow with Local SEO
If your business’ website is not optimized with Local SEO, you are missing out on a lot of action. 46% of all Google searchers are looking for local information GoGulf. Basically, you may be missing out on half of the action. You don’t want that, it’s bad for business.
Local SEO focuses on the geographical component of SEO to get your website to rank high in local search results. This increases relevant organic traffic. Google, for example, uses what’s called a 3-pack to display top local search results. That means that you can make it to the top three results just by optimizing your website with Local SEO.
If you are a divorce lawyer In Charlotte, NC chances are you are not looking for future divorcees in San Francisco, CA. And they are probably not looking for you either.
The point is that when you implement Local SEO for your website, you attract more relevant traffic. People will be more likely to find your business in their search results, more likely to visit your locations, more likely to buy a product or service. It sounds like a recipe for success because it is.
Don’t waste your money and your marketing efforts on attracting the wrong crowd. Instead, focus them on what will generate more business and more revenue.
If you are a [restaurant] in Atlanta, GA you want to attract customers from your area, not from a different time-zone. The food will get cold until they manage to reach your location.
WHY WE’RE THE RIGHT COMPANY FOR YOUR
LOCAL BUSINESS’ SEO NEEDS:
CLEAR DATA, CLEAR STRATEGIES, AND CLEAR RESULTS
Would you hire a jack-of-all-trades to work on your car? Of course you wouldn’t. Your car would stop working right and it also sounds like something from the Middle Ages.
Well, SEO is a complex system just like your car. Imagine it like a machine with lots of buttons and switches that you need to operate just right. Local SEO only works to deliver results like improved ranking, increased traffic, and more leads when it’s fine-tuned. Otherwise, it’s just spare parts.
That’s our cue. In comes NorthLake Digital, your Local SEO specialist in Charlotte, NC and Atlanta, GA. That’s us! And we’re different because SEO is all we do. We love to stay on top of every SEO movement and update and we never get tired of it. We’ll go on and on and on. Just for your local business’ success (a little tongue twister there).
Apart from our humor, we pride ourselves on being the best at what we do. That’s the main reason SEO is all we do. You know the saying “Jack of all trades, master of none”. Well, we’ve put it in our minds to become masters at SEO and we did. Just give us a call and we’ll be glad to put our case studies and portfolio where our mouth is.
Exact metrics are at the center of what we do. And, they never lie. So, neither do we. We take pride in how transparent our approach to local SEO is and how close we work with our clients to get them exactly what they want. The words we say are always true and we’re always true to our word.
Here’s What Local SEO Improves and How We Can
Grow Your Business
More of everything, please! Here are some of the Local Business SEO strategies we have up our sleeve to bring your more traffic, more conversions and more revenue:
Contact page optimization.
We make sure your contact page not only has all the right and complete information.
We also make sure everything is “clickable” and mobile-friendly.
People are always looking for easy access to everything.
Review platform profiles.
Your local business will benefit from having a presence on every major review platform.
Yelp, Facebook, Google My Business, Tripadvisor are just a few examples.
We’ll put your business on every relevant local review site, too.
All these profiles need to be consistent and up-to-date at all times.
On-page and off-page optimization.
We add locally-optimized keywords to your content to improve your ranking and get you more local traffic.
We also build relevant backlinks that help your overall SEO efforts.
We find the right places to add mentions of your local business and website, together with every other relevant contact detail to increase your online presence.
Consistent citations are a major factor that contributes to being included in Google’s 3-pack, the best place you can be
Testimonials and reviews.
People will judge your local business by the reviews it has.
Testimonials are also very important for your local brand’s image and a major part of potential customers deciding to convert.
We manage the review platforms and we optimize the way users can leave a review or a testimonial.
Because the more reviews, the better.
HOW WE DRIVE TRAFFIC TO YOUR LOCAL BUSINESS WEBSITE WITH LOCAL SEO
Main Takeaways on Local SEO
- YOUR LOCAL BUSINESS GETS MORE VISIBILITY
- YOU SPEND LESS OUT OF YOUR MARKETING BUDGET BUT GET MORE
- LOCAL SEO DRIVES ORGANIC TRAFFIC AND FOOT TRAFFIC
- LOCAL SEO INCREASES CHANCES OF ATTRACTING LEADS AND CUSTOMERS
- YOU GET MORE OF THE RIGHT AUDIENCE FOR YOUR BUSINESS
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