Google drives over 94 percent of mobile traffic and 76 percent of desktop traffic. Up to 80 percent of Internet users only click on organic links. If your website isn’t optimized for Google, you’re losing out on thousands of potential customers.
Whether you’re trying to get more sales, strengthen your brand, or gain a competitive edge, having a solid online presence is a must. Search engine traffic makes it easier to achieve these things and much more.
A site or blog that ranks high in search results will be more visible and attract more traffic.
The more traffic you get, the more people will find out about your business. This translates into more revenue and brand awareness.
Interested to learn more? Here’s what you should know about organic traffic and how it can help increase sales!
What Is Organic Traffic?
First, make sure you understand the differences between paid and organic or free traffic.
If you want to attract more visitors to your site, you have two options: buy advertising space on Google, Facebook, and other online platforms or post more content on your site, promote it on social media, build links, and so on.
Paid ads can instantly drive traffic to your website or blog. However, this kind of traffic will drop as soon as you stop paying for ads.
Free traffic, on the other hand, refers to the number of visitors that find your site in search engine results.
Let’s say your store sells electronics in Orlando, Florida.
If your site is optimized for the search engines, it will pop up in Google whenever someone searches for keywords like “Orlando electronics store,” “electronics store near me,” and so on. Those who find your offer interesting will most likely visit your store and purchase your products.
More than 72 percent of customers who use their smartphones to search for products and services in their area visit a local business within 24 hours. A whopping 28 percent of those searches result in sales.
Why Organic Traffic Matters
Now that you what organic traffic is, it’s easy to understand how it benefits your business. More traffic equals more visitors and higher revenue. However, this is just one of part of the story.
A website that’s optimized for Google and other search engines will not only attract more visitors but also boost your reputation and build customer trust. Customers are more likely to visit your store and buy your products if you have a strong online presence.
Furthermore, you’ll enjoy greater exposure and gain a competitive edge.
You see, building organic traffic requires time and effort. It’s not something you do for a day or two, and then forget about it. Many business owners don’t have the time or resources to invest in SEO.
Some prefer to buy advertising space or simply don’t know how SEO works. Others believe that it’s too expensive or time-consuming; nothing could be further from the truth.
In fact, the cost-per-click for organic traffic is zero. With paid ads, by contrast, you’ll pay a few bucks every time someone clicks on your ads. Those customers may or may not be interested in your products or live in your area.
Search engine optimization is more cost-effective and can save you thousands of dollars in the long run.
Depending on your budget, you can do everything yourself or hire an SEO expert to build traffic.
Take Your Sales to the Next Level
Organic traffic can give you a competitive advantage and boost your online exposure. It also makes it easier to build your authority and strengthen your brand. This leads to more customers and sales.