Search Engine Marketing

Get The Best Lead Generation With Northlake Digital Paid Search Services

Paid Search Advertising

Overview

With a limited budget dedicated to advertising, your company needs to get the most leads
and customers it can out of that budget to stay competitive in the crowded competitive
market. Our pay per click advertising services will:

    • Increase your market share
    • Increase visitors to your website
    • Increase the amount of leads
    • Lower your cost per acquisition

Set-up

Northlake Digital’s pay per click advertising services will deliver the following results:

  • Increased return on investment on paid traffic – Whatever amount of money you’re spending on paid advertising right now, you can stretch your budget to bring in more leads and buyers.
    – We’ll design and execute your PPC strategy to make the most of your resources. Applying our services will increase your return on campaigns no matter the size of your current budget.
  • Generated highly-targeted leads to your website – In the paid traffic world, every visitor who clicks on an ad is an investment. When these visitors aren’t suited to becoming your customers, they become poor investments and extra expenses.
    – We combine geographic, demographic, and behavioral factors to serve ads to your ideal customers, making each investment more likely to pay off with leads and buyers.
  • Developed a profitable PPC formula you can apply on future campaigns – A lot of PPC agencies will just launch a campaign and move on to another client. We’ll stick around after we launch your PPC campaigns for as long as your budget allows.
    – We spend this time analyzing the progress of each campaign and applying the insights we gain to make them even more profitable. You can leverage this information in future campaigns.

Monthly Marketing

To meet your needs, as outlined above, we recommend the following services as part of this project:

Paid Traffic Assessment

NorthLake Digital will assess your current paid traffic efforts. Then, relying on its expertise
and analytics data, we will identify all the potential areas you could get more leads and
customers out of its current budget.
Development and Launch of Pay-Per-Click Plan

We will meet with your team to better understand your target market and immediate
business goals. Then we will launch the most cost-effective paid traffic campaign possible
within your budget.

NorthLake Digital will design the campaign, manage bids, create landing pages, and use
keywords to target people who match your ideal customer profile, which will generate
more and higher-quality leads.

Pay-Per-Click Optimization and Tracking

After putting your paid traffic plan into action, we will use analytics data to track its
performance and identify potential areas for improvement. NorthLake Digital will use
these insights to make your paid traffic plan even more effective and deliver a status report
to your team every two weeks for the entirety of the optimization period.

Fee Schedule

Increasing Ad Revenue, Market Share, and Profitability Solution

  • Paid traffic analysis and strategy development – We’ll take a look at your current
    paid traffic efforts, analyze your campaigns for areas that have the potential for
    improvement, and incorporate our findings into a comprehensive paid traffic plan
    delivered to your team.
  • Paid traffic strategy implementation – We’ll create your landing pages and put
    the paid traffic plan into action, tailoring every campaign we launch to target people
    by location, demographics, and behavior for the highest possible return on your
    investment.
  • Ongoing pay-per-click reporting and optimization – We’ll use analytics data to
    track how well your paid traffic strategy performs. This data is instrumental in
    providing you with biweekly reports and spotting opportunities to streamline our
    strategy and make it even more profitable. We’ll use this data to continuously
    optimize your strategy to attract more customers.