A recent survey found that 51% of participants felt they are influenced by sales or promotions.
Car sales events and promotions not only drive traffic into your dealership. They also promote brand identity, influence purchases and build loyalty.
Clearly, it’s worthwhile to invest some time and money into car dealership promotions. Read on for 5 incredible car dealership event ideas you might want to use for your dealership
Themed Car Dealership Promotion Ideas
People love a good theme. They especially love if you go all out for it.
In North Sussex, New Jersey a dealership hosts an event each month. In July they hosted a beach day every weekend.
They decorated with palm trees, beach chairs and brought in gallons and gallons of sand for the front of the dealership. There was a sand castle building contest and all the employees wear beach attire.
Happy beach music streams over the sound system in the dealership and locals love to come and spend a few hours “at the beach”. You could also give away popsicles and have a dunk tank.
Existing customers will enjoy the fun event and you’re sure to draw new faces to your event.
Learn all about how to create the best customer experience in 6 easy steps.
Safari of Savings
Another car dealership promotion idea is to hold a month-long safari each year. Get your sales team in on the fun with required khaki shorts or pants and binoculars around their necks.
Each weekend during the safari you could have various animal visitors. Make arrangements with a local zoo or animal sanctuary to see what you can bring in. Have a craft table for kids or balloon animals to give away.
All month long, visitors to your dealership can enter to win a trip for 4 to the Animal Kingdom at Disney. On the final day of the contest, you can draw a lucky winner, have a cookout and do a lot of live streaming on social media.
Franklin Sussex auto mall (who thought of this idea) say that for the past 10 years that they’ve been holding this event, they often sell 25-30 vehicles in 1 day.
Free Gas Fridays
You can never go wrong with buying people gas. A dealership has been running a free gas Friday promotion that is very popular.
Every Friday, have someone from your team out and about on the hunt for people with your dealership name on their plate cover. When you spot one, you hand over a $50 gas gift card.
Make sure you take pictures or videos and post on your site as well as on all your social media channels.
It’s a great way to reward loyal customers and spread awareness of your service-oriented dealership.
Unwrap a Gift During Christmas
When it’s the holiday season, you’ll likely have a tree in your store. Why not make it into a contest?
Wrap a bunch of empty boxes and stick them under the Christmas tree. In one of the boxes, stick a card that says “winner”. Number each of the presents and make a sign-up sheet with all the numbers listed.
Every time a customer purchases a vehicle from you during the holidays, let them write down their name next to a present number.
On the last day of the month, the person who chose the winning number will win a prize. The prize could be anything, really. The point is to get people in the Christmas spirit and give them the incentive to buy a car from you and not your competitor.
Hold a Tax Return Sales Event
Tax return season is a great time to hold a promotion. When people have their tax refund, they are likely to put it towards a big purchase.
You can hold a promotion to entice people to use their refund as a down payment on a new car. Make the terms of the promotion whatever suits you. For example, you could offer to add a set percentage to the customer’s down payment
Bottom Line on Car Dealership Event Ideas
We hope this list of car dealership event ideas have given you a ton of thoughts on how you could run promotions at your dealership.
Remember, the most important thing is to promote the events well and to make the experience fun for the customers.
Next, check out these 7 Instagram strategies to drive traffic to your site.